If you were getting married in India five years ago, chances are you would be resigned to the wedding photographer bullying you into awkward poses with your spouse on the wedding day.
Today you just hire a ‘candid’ wedding photographer. He does his job discreetly and you are left to enjoy your wedding. In less than five years there has been a sea change in how Indians want to get photographed in their wedding.
With the Indian wedding photography awash with amateurs, no one can really say which way wedding photography in India is headed. The market however has acknowledged their presence. Magazines and event companies hold annual wedding photography prizes. The Wedding Photographer of the Year organized by Better Photography- a premier Indian photography magazine is angled at this army of amateurs. Hundreds of amateur wedding photographers apply and take a shot at winning the contest.
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